Building Your Personal Brand – Now More Important?

There has been alot of hype in the last year about building your personal brand - but is this something new?

I have been a big proponent of your personal brand for the last 10 years – although I never referred to is as a personal brand (and neither did anyone else if I remember correctly).  Back then I referred to it as building and maintaining your reputation and staying consistant with your morals, ethics and values.  As I spoke to people that were working for others and complaining about the actions of their bosses, my statement was that the moment that your personal reputation was put at risk it was time to look for another job.  Looking back on this now, this was really about maintaining your personal brand.

In the world that we live in today people rarely stay with the same company for their entire career.  No longer is it good enough to focus on building the reputation of the company that you are working for – you need to focus on your reputation and brand.  No longer can you expect that your boss will “take care of you”, you must take care of yourself.

With social media and blogs (just like this one) everyone, yes EVERYONE, has the ability to build their own brand and it is easy – it just takes a little of your time.  So how do you build your personal brand?  Well for each person that is different, but there are many websites and books that will help you with that – one of my personal favorites is Gary Vaynerchuk’s Crush It!


  1. Piper Larson says:

    First off, I’m in total agreement about Crush It. I adore that book!

    You also touched on something I’d not really considered until right now…the rise of “personal branding” as a response to changes within the workforce.

    As you point out, years ago, a person may work for only one or two companies in their life. Nowadays that’s unheard of. And as this shift occurred, personal branding became a necessity. Great insight!

  2. Pam Lawhorne says:

    Personal branding is (and has been) big time stuff for a while. Most people never realized the need for it before. It’s easier now more than ever to totally destroy someone online with just a few strokes from your computer.

    I think social media can be helpful but it can also hurt you… so you really have to walk the tight rope to make sure you keep your name and your reputation clean!

    Great post!

    Pam Lawhorne

  3. Anberto says:

    The discover of the Why is arlley the thing. We all live our lifes going and going and not stopping to sit and think WHY!!And my question is, why is happening this way? Are the education systems teaching children how to do so? or are they only teaching to pass this yearb4s exams?If we, as adults, have to learn now how to find our WHY, do we want young people to spend such long and precious time to find out? or would it be better to teach them before adult time?Lack of motivation and emotional education is what is happening. Letb4s try to improve it!!

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